"A web site by itself is a passive marketing tool unless promoted."

In our continuing effort to provide high quality and valuable Internet services to our clients, we are pleased to introduce an expanded product service offering.

Search engines are invaluable tools for reaching your target market and, therefore, should play a critical role in your company's long-term marketing and advertising strategies.

Depending upon your desired end goals for online presence, Birchmore Communications now offers several packages to "fuel" your Internet marketing needs.

When you require good visibility on the Internet, the "High-Octane" package includes "Regular" Search Engine Optimization, hand-submissions to the top eight major search engines, with continued follow-up submissions to monitor ranking and positioning of the website.

Optimization includes personalized website review and optimization to identify possible trouble spots. Creation of targeted, optimized META tags including title, keyword, and description tags as well as HTML tags. Customized keyword analysis to define the best suited key phrases for your business.

Express submission is also recommended to Yahoo! and requires additional processing fees. These fees are determined directly by Yahoo!.

One-time Optimization:	$50 per page
*Monthly Online Marketing:	$90 Per Month

For web sites needing high traffic and superior visibility, choose the "Premium" package. This Search Engine Optimization package includes review and analysis of an existing or new web site, incorporation of meta tags on six primary pages (additional pages at $25 per page), and incorporation of keywords in HTML tags on six primary pages (additional pages at $25 per page). In addition, hand-submissions to the top ten+ search engines for continued positioning, plus submissions to Yahoo!

To keep your web site continually optimized, a Bi-Annual Web Site Optimization will be conducted at no additional cost.

Express submission to Yahoo! is included in the one-time optimization fee. This fee is established by Yahoo! and is subject to change without notice. Current price: $299 annual fee plus submission fee.

One-time Optimization:	$1,000 one-time fee
(Note: This equals out to be 2,000 target visitors to your web site - 25 cents per unique targeted visitor(s).
*Monthly Online Marketing:	$175 per month
*For maximum positioning and search engine effectiveness, it is highly recommended to run this monthly campaign for a minimum of one year, with the option of annual renewal thereafter.
Additional Packages (Optional): Inclusion Package:	$200 annual fee
Paid submissions to search engine for quick inclusion (48 hours). Paid submission services will be charged at the actual rate plus a $20 service fee. Actual submission costs may change as revised by the search engines. Inktomi - $39 per year AltaVista - $39 per year Teoma/Ask Jeeves - $30 per year Lycos/Fast - $20 per year Search engine submission fees are payable in advance. We can handle this for you provided we are equipped with credit card details. Your protection is guaranteed. As due diligence, we will provide site acceptance notifications by the individual search engines as a matter of course.
Auction Package:	Please CALL for pricing
Google and Overture are two auction engines that allow us to specify a CPC (cost per click) campaign for keyword purchases. Please call for pricing.

Marketing information as it is conveyed via brochures and other collateral materials is not the best way to deliver your message on the Internet. Content is king on the web, and compelling content, coupled with concise personal communication, is paramount to a successful web site. Prospective clients and customers respond to energetic, personal tones, not company 'mission statements' and brochure-ware. It therefore takes an expert to compose content that is germane to your target audience, as well as effectual for search engine optimization. (If some search engines do not see your web page keywords and phrases repeated and strategically placed, your web site's ranking may be compromised).

Our content publishing services are specifically designed to promote your presence on the Internet, target specific audiences and create a user-friendly experience for web site visitors. We provide this content optimization by:

* Composing new web page content based upon client's product and/or service

* Revising, rewriting and/or polishing existing web page content

* Editing, proofreading and/or rearranging existing web page content

$40 per page for one to five pages
$30 per page for six to ten pages
$20 per page for ten + pages